Snickers Hard, Snickers Cruncher

I had purchased these from Switzerland, though I'm sure I spotted them in parts of Austria and Germany.
The Limited Edition Snickers Hard looks interesting. Hmm, I can throw a Snickers into the freezer and it'll turn hard...
Anyway, when I bit the bar, I was surprised to find it relatively soft and chewy. Could the "Hard" name be referring to more peanuts in the bar? I didn't notice an abundance of peanuts. This might just be the most deceiving wrapper & naming I've come accross. Was still tastey though!
Picture on the Snickers Cruncher wrapper reminds me of a Quaker chocolate coated granola bar. The regular filling found in a Snickers is replaced by rice crisps, and possibly more peanuts - held together with caramel. When I think of Snickers, "rice crisps" doesn't come to mind - you know, rice crisps belong in.. rice crispies. And yet still, I give a second tastey thumbs up to this one.